NBC | Universal
MKG has led the charge for multiple groundbreaking initiatives to help NBC | Universal brands build buzz and broaden their fan base. NBC | Universal knows that experiences are key when repositioning, relaunching, or gearing up for a new season. That’s why NBC, Syfy, and msnbc have all teamed up with MKG to translate their brands into tangible, engaging experiences to attract both consumers and industry insiders. Using emerging technologies, larger-than-life scenic pieces, photo & video activations, and appealing to emotional connections - we tapped into people’s daily lives and encouraged them to interact with us in memorable ways. From a pop-up Imagination Park in the heart of NBC | Universal’s home in Rockefeller Center to an exclusive event atop 7 World Trade, we’ve been at the forefront of at some of the most successful network campaigns to date.
The results? Total domination. Syfy drew 3.5 million viewers to the premiere of Warehouse13 and NBC’s Parenthood attracted 7.6 million viewers for the launch of its 2nd season. Msnbc’s LEAN FORWARD launch was attended by a number of heavy hitters, covered in multiple outlets, and experienced across the nation through innovative projections. Now that’s what we call tuning in to success.