The most inclusive party at Coachella.



As the official vodka sponsor of Coachella, Absolut wanted to create an environment where festival goers could release their inhibitions and simply be themselves. Cue Absolut Openhouse: a mecca of shiny, funky vibes for ALL to enjoy.
34K Openhouse Guests
1.8K+ Total Absolut Cases Sold
18K Leads Added to Absolut's Database
530K Impressions Generated by Influencers and Absolut on Social

Ain't no party like a proud party.