A Breakthrough Duet
Launching the A3
Headlined by MIA in NYC and Janelle Monáe in LA, we used holographic technology to fuse two events into one. At the end of each performance, we connected the two artists on stage via hologram for a jaw dropping and surprise duet.
A custom art installation in collaboration with Milan-based artists, Carnovsky, created a compelling visual experience as color changing lights interacted with our printed canvas to reveal different layers of A3 inspired designs.
To share this experience with all of Audi’s fans, we partnered with 300+ local Audi dealers throughout the US to bring the experience to the masses with live screenings of the concert event. We provided a custom launch kit to all dealerships to ensure consistent and cohesive activations.