A Breakthrough Duet

Audi

Launching the A3

With an ambitious brief to “Defy all notions of what’s possible - just like the vehicle itself," Audi asked us to develop an experiential strategy to introduce the new A3. We did just that by creating a first of its kind, cross-country, hologram fueled concert event.
164M Earned Media Impressions
27M+ Social Media Impressions
15.4% Increase in Year End Audi Sales
300 Dealership Event Kits Distributed
11 Holographic Body Rolls