Call your wing woman.

Benefit

Pop-Up Tattoo Parlor

Benefit had a new product — They’re Real! eyeliner, the Bonnie to their existing mascara’s Clyde. To debut the product duo, Benefit created Wing Women Weekend, a holiday for celebrating BFFs and partners in crime — and asked us to kick it off with a stunt that would raise some (well manicured) eyebrows.

To do that, we used the ultimate symbol of Benebabe friendship: BFF tattoos.
30M+ Earned Media Impressions
10M Social Media Impressions
1000+ People Swung By
80+ People Got Inked

These friendships just became permanent.