Social media, IRL.

Delta Air Lines

Social Soul

Delta’s Innovation Class is a program that connects a lucky customer with an industry thought-leader on a cross-country, business class flight. Delta asked us to leverage their TED sponsorship as a platform to share Innovation Class with the world.

Innovation Class is about human connection so we used that as our inspiration in creating Social Soul - an immersive, technology-driven installation that connected TED attendees with one another and encouraged real-life interactions.
16M+ Twitter Impressions
1.2M+ LinkedIn Impressions

Hashtag soulmate.