Wear The Pants

Dockers

Airstream & General Store

Dockers had a longstanding reputation as the uniform of choice for dads and office warriors. In 2012, they came to MKG looking for a way to shift perceptions and appeal to millennial guys who weren’t considering the brand at all.
6M+ GQ Readership During Airstream Tour
31K+ Walk-By Impressions During Airstream Tour
31M+ Readership of NY Times Sunday Coverage on the General Store
51% Increase in Instagram Followers During General Store