Finding nature inside the cityscape.

FILA

Explore

For the second year in a row, we were tasked to design a series of stores to help launch FILA’s marquee collection worldwide. Called Explore, the line was designed around four key themes: Canyon, Woods, Mountains, and Elements. Our concept weaved unexpected sensorial moments, inspired by these themes, into the shopping experience.
11 Explore Pop-Up Experiences
75K Shoppers Globally
63M+ Total Social Impressions
50M+ Earned Media Impressions in the US
30M+ Paid Digital Impressions

Quite the hike.