Relaunching a 90s classic.
A Mind Blowing Experience
We created not just a pop-up store, but an immersive experience that used optical illusions, anamorphic typography, and other visual effects to play tricks our audience.
Snap Snap Snap
Insta fun was sprinkled throughout the store.
As part of the relaunch, FILA tapped 47 international partners including Kinfolk, Pink Flamingo, Kasina, and Solebox to create limited edition interpretations of the iconic design.
Hypin’ the Store
OOH around SoHo drove traffic to the store.
We took Mindblower international, opening two mini pop-ups in Tokyo and Seoul at renowned sneaker stores Atmos and Kasina.