‘Tis the season...
The default during the holidays is to think of others first. We wanted to twist that concept and create a moment of unabashed self-indulgence with the Pixel camera at its core.
Our festive experience invited shoppers to create personalized wrapping paper and anyone who ‘treated themselves’ to products from the Google pop-up could get a free roll of custom paper on us.
Paint the Town Pixel
We created eye-catching wild postings and strategically placed them in areas where our target audience works and plays across Manhattan and Brooklyn.
Get Around With Google
To encourage guests to treat themselves while shopping for others, we offered rides to the Google pop-up store in branded pedicabs. Bikers wore fun Google-branded gear and offered cozy blankets for the ride.
Hot Cocoa, Cool Selfies
Our custom Pixel 2 truck helped push traffic into the store by indulging passersby with hi-tech hot cocoas while BA’s promoted the in-store activation.
BAs snapped guests’ photos with the Pixel 2 which were then printed onto marshmallows for a shareable moment.
That’s A Wrap
Once inside the store, guests were invited to step into an immersive photo moment where they put on our custom printed clothes and accessories in an effort to blend into our backdrop. All taken with the amazing Pixel 2, these photos were then used to create custom holiday wrapping paper.