A Fresh Take
Heineken House at the US Open created something fresh for fans – a modern and stylish beer garden where fans could watch tennis, eat, drink, and hang with friends.
Our space included ample seating with live feeds of all match play, plenty of bars so you never had to wait for a beer, lawn games and photo booths, a pop up No.7 cafe from trendy chef Tyler Kord, a pro shop with exclusive HH merch, and chances to win tickets to big games.
In our second year of Heineken House we created Legend Setter – a tournament that dared fans to become legends by competing in a series of fun, tennis-themed, world record breaking attempts.
Legend Setters won tickets to big matches in Heineken’s VIP Suite.
Partnering with Record Setter (Guinness World Records for millennials) we were able to amplify Legend Setter outside of the walls of the US Open. Leveraging Record Setters vast and engaged online community, we challenged people all over the world to compete and break our records at home.
Heineken’s Goal By