No, seriously.

Kiehl's

Derek Zoolander Center For People Who Don’t Age Good

We partnered with Kiehl’s and Night Agency to create the Derek Zoolander Center For People Who Don’t Age Good (DZCFPWDAG), which brought to life a cross-promotional partnership between Kiehl’s and Zoolander 2.

Transforming a landmark building into the DZCFPWDAG, Kiehl’s invited the public to master the art of “aging good”, through a series of Zoolander approved steps featuring their anti-aging product line.
1,400+ Guests Throughout the Experience
876M+ Earned Media Impressions
$6.5M Earned Media Value
725K Fans Engaged

A really, really ridiculously good looking project