Encouraging reflection during WorldPride.

lululemon

Proud & Present

lululemon came to us looking to develop a message that authentically celebrated the LGBTQ+ community during WorldPride, 2019. Taking inspiration from the brand's roots in yoga and acknowledging that this was the 50th anniversary of Stonewall, we created Proud & Present: A campaign centered around encouraging reflection on this significant moment in time for the LGBTQ+ community.

Be proud. Be present.