Virtually an



At the Sundance Film Festival, MKG helped Hill Holiday create a first of its kind, in-motion, virtual reality experience for Merrell.

Using Oculus Rift, the Trailscape experience invited people to virtually explore the natural wonder of the Dolomite Mountains to generate buzz around Merrell's new Capra boot.
900% Increase in Social Engagement
187M+ Earned Media Impressions
4K+ Incremental Sales Units
8 Industry Awards Received
0 Broken Bones on Rickety Bridge