Using Oculus Rift, the Trailscape experience invited people to virtually explore the natural wonder of the Dolomite Mountains to generate buzz around Merrell's new Capra boot.
Nature in 4D
Together with interactive production house, Framestore, we created Merrell Trailscape, a first-of-its-kind VR experience that merged 3D and 4D environments. Framestore handled all virtual content, while we ensured that the physical environment offered an unforgettable experience.
A-Listers such as Common, Margot Robbie, James Franco, and Jack Black all experienced Trailscape and received some new Capra boots to take their adventure outside.
A media partnership with Rolling Stone ensured that content from Trailscape was amplified far outside of Park City.