Lite it up.

Miller Lite

Bar 75 Tour

Miller Lite wanted to champion the unwavering fans who go to festivals not for the kimchi tacos or VIP experiences, but for the music.

This wasn't just about standing out, it was about standing for something. Through a series of fan experiences, ranging from national to local festivals, we drove this spirit in an engaging and authentic way: Bar 75.
79.4K+ Fans Through the Door
49.5K+ Beers Sold
29.3K+ Pieces of Swag Handed Out
11 What We Cranked It up To

Crushed it.