Lite it up.
Bar 75 Tour
This wasn't just about standing out, it was about standing for something. Through a series of fan experiences, ranging from national to local festivals, we drove this spirit in an engaging and authentic way: Bar 75.
By Fans, For Fans
Bar 75 is an oasis where real fans can take a quick break from the front row, recharge, and get back out there.
To stand out from the festival clutter we ditched the cheap tchotchkes and photo booths. Instead, everything — from our social posts to the activations in our space — celebrated fans for their love of music.
One for the Road
Who said you can’t be in two places at once? We wanted to spread the Miller Lite love to as many fans as we could, so we built a turnkey, mini version of Bar 75 that traveled to 9 different cities over the course of four months.