For Gilmore Girls Everywhere


Festival of The Four Seasons

After 9 years on hiatus, Netflix brought back cult classic, Gilmore Girls. MKG created a premiere and fan experience to build excitement with viewers new and old and get everyone channeling their inner 2007.
4K+ Attendees Across 2-Day Fan Experience
2MM+ Earned Media Impressions
2,000+ Tagged Instagram Posts
1,900 Gilmore Girls Postcards Mailed