Start From Your Living Room
We built a mobile pop-up that opened to reveal two curated living rooms scenes where we hosted 27+ events across 9 stops in 8 cities.
Pedal to the Medal
A Peloton branded vehicle served as a moving billboard to drive awareness.
At select stops, we rewarded Peloton loyalists with the chance to meet their favorite instructors face-to-face. A few lucky guests even got to ride with their fitness heroes in person.