Not-so-stationary bikes.
Peloton
Peloton Tour
Pulling the trigger on a high-end exercise bike is a big move. We got fitness devotees in the saddle to learn firsthand how Peloton puts studio cycling classes in their home, on their timeline, and on their terms.
Start From Your Living Room
We built a mobile pop-up that opened to reveal two curated living rooms scenes where we hosted 27+ events across 9 stops in 8 cities.
Pedal to the Medal
A Peloton branded vehicle served as a moving billboard to drive awareness.
Instructors IRL
At select stops, we rewarded Peloton loyalists with the chance to meet their favorite instructors face-to-face. A few lucky guests even got to ride with their fitness heroes in person.
After their ride, guests grabbed treats at our smoothie bar and picked up a marker to tell us why they move on an interactive wall installation.
72
Bikes Sold @ 2 Stops
10K+
Increase of IG Followers
1.7K+
Emails Captured
27
Days of Events
10K+
Miles Traveled
Ride on.
