Cartier
Precious Garage
Celebrating an iconic jewelry collection.
Cartier asked us to concept and redesign their Precious Garage experience – an exhibit originally shown at Milan Design Week – to celebrate their iconic Juste un Clou collection. Using bolder and edgier elements, we transformed the ordinary container into a luxurious and eye-catching installation that traveled from NYC to Nashville and Seattle.
Ordinary Turned Extraordinary
To bring the Precious Garage to life, we created a series of stylish installations based on typical garage features. Unique touchpoints included custom-made gas pumps serving champagne and a mechanic’s locker turned selfie heaven.
A Golden Centerpiece
The main attraction was a 40 foot container completely covered in gold, which invited guests to explore the links between mechanics, hardware, and jewelry.
Magic Awaits
Inside the container, guests found themselves in a world where golden rays rained down from the ceiling, illuminating key pieces in the collection along the way.
An additional installation featured a locker which transported guests into an immersive, gold clad extravaganza.
Musical guests, like BØRNS, Santigold and Lykke Li, topped off each stop and got the crowds bouncing with live performances inside the container.
Instagram gold. Literally.
