Delta Air Lines
Swap Chef
Fly global, eat local.
Delta is a culinary innovator within the airline industry serving seasonal, fresh, and local cuisine at 30,000 feet. We created Swap Chef to tell Delta’s story to foodies in LA and Seattle and help win market share in those key cities.
Partnering with Jon Shook and Vinny Dotolo (Animal, Los Angeles) and Ethan Stowell (Tavolata, Seattle), we asked the chefs to swap cities and restaurants to create a one night only dining experience for Delta’s top customers and a group of culinary influencers.
Partnering with Jon Shook and Vinny Dotolo (Animal, Los Angeles) and Ethan Stowell (Tavolata, Seattle), we asked the chefs to swap cities and restaurants to create a one night only dining experience for Delta’s top customers and a group of culinary influencers.
Digging In
Before each dinner, the chefs sourced ingredients from their newly swapped city using advice from the hometown chef about favorite local markets and vendors.
Local foodies, influencers, and Delta guests were then able to dig into an extraordinary meal and once in a lifetime experience.
Tasty Content
To bring the Swap Chef program to life outside of the event walls, we created several pieces of content and partnered with key foodie media to share our story with a larger audience and amplify Delta’s foodlosophy.
1.9M+
Total Media Impressions
972K
Total Social Reach
