Mozilla
The Glass Room

Our data on display.

Mozilla and Tactical Tech approached MKG to help create The Glass Room – an exhibit that aimed to bring the issues surrounding online privacy and internet security into the mainstream conversation.

Enter The Glass Room

Part art installation, part tech exhibition, the pop-up invited people to examine and understand their own relationship with technology.

 

Always Watching

Designed to mimic a technology store, the space housed 54 thought-provoking artworks from 17 artists and featured 40 talks and events over the course of three weeks.

Throughout the duration of the exhibit, we conducted virtual tours of the installations as well as livestreamed select talks and classes via Facebook Live.

At the Data Detox Bar people could pick up a Detox Kit including an 8 step process towards a healthier online life. In total, over 1,500 Detox kits were handed out, exceeding our anticipated demand by three times.
'Random Darknet Shopper' is an automated online shopping bot which randomly purchases items from the dark net with a budget of $100 in Bitcoins. On display were a pair of fake NIKE Air Yeezy 2 bought from China for $75.
A series of photographs from Ingrid Burrington revealed the hidden signs of data on the streets of NYC.
One of the most popular pieces was Smell Dating, a service ditches data algorithms and instead matches singles by aromatic compatibility.
To promote the exhibit we created a playful OOH campaign that spoke to the subject of online privacy.
10K Visitors (250% more than set goal)
1.3K Attendees across our 40 workshops
500 Attendees at the opening party
100K Visits to the campaign website
46K Viewers watched the opening event via Facebook Live

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