Netflix Wednesday S2

Premieres

CRUEL, UNUSUAL, BUT DEFINITELY NOT A PUNISHMENT

Netflix’s hit series, Wednesday, returned with a vengeance for Season 2. We created experiences across the US and Canada that inspired fans to embrace their inner outcast, capture and share content, and ultimately drive viewership. In addition, we were tapped to create the global marketing playbook for teams to activate the title in the UK, Australia, Italy, Korea, and beyond.

The Graveyard Gala hosted by Netflix and Spotify was a smashing success with a surprise appearance by Lady Gaga to debut her new single, “The Dead Dance.” Guests could shut themselves into custom built ‘listening caskets’ in her namesake’s Rotwood Cemetery, or have their epitaph written by our dreary poets.

ESCAPE THE COSTUMED CHAOS & STENCH OF JOY

We blew up (literally) at FanExpo Canada with the Alone Zone: an oversized Addams Family house built for people who loathe people, complete with Wednesdays “relaxing” soundscapes (ravens, rain and torturous screams) inside the dark interior.

MISERY IN MIDTOWN

After rolling out the black carpet, we welcomed fervid fans to enjoy trivia and surprise cast appearances before a screening of Episode 1 at The Paris. Thing made sure everyone passing by knew Season 2 was dropping soon.