Target
Beautycon

Perfectly personalized, totally Target.

For the second year in a row, we brought Target Beauty to life at Beautycon NYC and LA, transforming Target's booth spaces into standout immersive experiences that highlighted Target's inclusive beauty offering and amazing product value.

Hey Baby, What’s Your Sign?

The super-popular theme of astrology struck the perfect balance of totally personal and totally accessible.

We gave each sign of the zodiac its own beauty station equipped with a sign-specific beauty profile, selfie mirror, curated product selection, and plenty of cotton balls for trying things out.

Guests were encouraged to find their sign and the beauty picks that aligned.
Each station included a sign-specific beauty profile and selfie mirror with key sign traits.
Guests got cute zodiac-themed nail decals at our nail booth.
Everyone proudly wore their sign on their sleeve with custom stickers.

Star-Crossed Collaborators

To create even more buzz about the Target Beautycon activation and drive traffic to the space, we leveraged Target Beauty’s influencer partner, Lauren Giraldo, in LA and conducted a meet & greet with fans. Lauren explored the space and posed for photos with excited fans!

Target Finds

Target was so pleased with the beauty profiles and custom graphics we created for the activation that they created a zodiac-themed Target Finds page featuring recommended products by sign.

A Few for the ‘Gram

Plenty of organic photo moments throughout the space encouraged tons of social sharing. The official photo booth produced GIFs with colorful sign-specific borders, plus a print that guests could post on a communal photo wall.

Thank you to our partners: Target, Pink Sparrow (Fabrication), C2 Imaging (Graphic Printing), Rebecca Gordon (Astrologer), Staffed Inc. (Staffing), Nail Files & Tote Bags (Creative Solutions), Dorothy Hong Photography (NYC Photographer), and Alfredo Montes (LA Photographer).

Something for everyone.