Perfectly personalized, totally Target.
Hey Baby, What’s Your Sign?
The super-popular theme of astrology struck the perfect balance of totally personal and totally accessible.
We gave each sign of the zodiac its own beauty station equipped with a sign-specific beauty profile, selfie mirror, curated product selection, and plenty of cotton balls for trying things out.
To create even more buzz about the Target Beautycon activation and drive traffic to the space, we leveraged Target Beauty’s influencer partner, Lauren Giraldo, in LA and conducted a meet & greet with fans. Lauren explored the space and posed for photos with excited fans!
Target was so pleased with the beauty profiles and custom graphics we created for the activation that they created a zodiac-themed Target Finds page featuring recommended products by sign.
A Few for the ‘Gram
Plenty of organic photo moments throughout the space encouraged tons of social sharing. The official photo booth produced GIFs with colorful sign-specific borders, plus a print that guests could post on a communal photo wall.
Thank you to our partners: Target, Pink Sparrow (Fabrication), C2 Imaging (Graphic Printing), Rebecca Gordon (Astrologer), Staffed Inc. (Staffing), Nail Files & Tote Bags (Creative Solutions), Dorothy Hong Photography (NYC Photographer), and Alfredo Montes (LA Photographer).