Béis Rodeo
Premieres
A Rootin' Tootin' Rodeo with Béis
As they say, ‘You can take the girl out of the country…,’ but she’s gonna need luggage. We turned country fans into Beis fans with the Beis Rodeo at Stagecoach. Guests were treated to a whole lot of fun in our rodeo-themed retail experience.
Bull Rides Gone Béis
You can’t have a rodeo without a bull ride, so we created the “Ride-A-Roller” — a very Beis take on the mechanical bull. Featuring a built-in video booth, we drew in droves of crowds who shared their rides (and falls) all across social.
Lassoing Luggage
We reimagined another rodeo staple with the “Rope A Roller” challenge where guests attempted to lasso a BÉIS roller bag. Winners were gifted an exclusive Stagecoach Sling, along with the ultimate prize of becoming a rodeo legend.
Personalization & Purchases
Guests brought a piece of the rodeo home with them, through a custom leather stamping station where they received personalized key chains. And for all the city slickers who wanted to bring home something really special, BÉIS’s exclusive Stagecoach Slings were available for purchase (and all of them sold out, yee-haw!)
Howdy Partners
During the festival weekend, we also transformed a Palm Springs estate into a creator house for BÉIS and their partners at Poppi. The space was decked out with shareworthy rodeo-inspired decor, themed gifting, and shuttle service to and from the festival grounds.
$35K
in sales (we sold out)
5.1K
fans through the saloon doors
3.5M
social impressions
1.5M
social video views
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