Google Pixel Influencer Series
Press & Influencer Events
Helping Pixel Challenge the Status Quo
A certain brand has the creative class in a chokehold when it comes to their phones and tech. Our challenge? Get tastemakers and the creative class to fall in love with Pixel’s incredible suite of features and hopefully inspire a challenge to the status quo. We created Pixel experiences at key moments on the cultural calendar that showed off Pixel’s coolest and newest features to surprise and impress iPhone loyalists.
Google Pixel at NBA All-Star Weekend
At All-Star Weekend, we created the “Pixel Player’s Lounge,” a VIP experience highlighting Google tech through everything from a b-ball inspired Pixel photo op to a molecular mixology bar with cocktails crafted by Gemini Live. We extended our reach with the Google Pixel House - a fan experience next door which was loaded with shareable moments that made everyone feel like All-Stars.
The Jet-Setters Suite at The White Lotus
Next we brought Pixel to HBO’s White Lotus Finale experience where we created a luxe lounge where guests discovered how Google Pixel and Gemini enhance your travel experience. Guests used Pixel’s camera to pose in front of a doorway onto a gorgeous Thai beach, they identified on-trend travel accessories with Gemini, and VIPs were gifted a Pixel 9 to bring on their next jet-setting adventure.
Pixel Springs
Finally, we brought Pixel to Coachella to host an offsite escape enhanced by Google’s technology, including AI-crafted slushies, a shareable ‘Desert Dream’ Pixel photo op, and a gifting suite for VIPs. Our space doubled as a venue for tastemaker programming, including a private dinner with influencer Evan Ross Katz and a live performance by Michelle Zauner of Japanese Breakfast.
