Sol De Janeiro Casa Cheirosa
Premieres
Giving Coachella an 'Eau Up'
Making history as the festival’s first fragrance partner, we collaborated with Sol De Janeiro to create CASA CHEIROSA, a vibrant oasis that brought the brand’s iconic mists to life through impactful sensory engagements.
Step into a Scent
Casa Cheirosa’s glowing exterior was inspired by the mists themselves and became a glowing, yellow beacon drawing in festival goers both aesthetically and aromatically.
Sensory Zones & Phones
Guests experienced a scent-powered, multi-sensory journey through various zones, each creatively bringing Sol De Janeiro's signature mists to life. The Cheirosa Pods, designed as replicas of Rio's classic phone booths, offered guests a short film inspired by each scent, culminating in a surprise sample spritz.
Juiced & Misted
To combat the Coachella heat, guests enjoyed custom juices inspired by three limited-edition scents. Beyond refreshment, they also received a fragrance of their choice that doubled as a bag charm, ensuring they stayed fresh throughout the festival.
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samples distributed
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guest emails captured
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product discovery engagements
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