Delta Air Lines LA28 Olympics Announcement
PR Stunts
An Epic Reveal for an Epic Partnership
To announce Delta Air Lines as the founding partner of the 2028 Olympic and Paralympic Games in LA, we needed a reveal that was monumental… literally. We transformed LA’s iconic Griffith Observatory into our canvas as we projected an original film onto it that teased at Delta’s vision for LA28.
A First Class Film Production
We partnered with Emmy award-winning director, Ben Tricklebank, to create a large scale film - accompanied by an original score and voiced by Delta ambassador, Viola Davis - to serve as the centerpiece of our momentous experience.
An Epic Finale
The final scene of the film revealed LA’s beautiful skyline, both projected onto the Observatory and seamlessly blending in with the real thing.
Olympic Star Power
After the film, Delta and LA28 leadership took the stage alongside some of the world’s biggest Olympic and Paralympic athletes including Allyson Felix, Ibtihaj Muhammad, Kerri Walsh-Jennings, Mallory Weggemann, and Michael Phelps.
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