Netflix Poguelandia
Premieres
Turning a season premiere into a premiere fan event.
To launch the fourth season of Netflix’s hit series Outer Banks, we created an in-world music festival, overflowing with interactive moments, set recreations, cast appearances, and live music performances. The entire experience was crafted to inspire fans and influencers to capture and share content with their followers, building show excitement and driving viewership.
We transformed Santa Monica’s Barker Hangar, loading it with iconic in-world moments for fans to explore including a 30’ inflatable version of the Pogue’s unofficial mascot – a stoner chicken in a coconut bra – to get fans riled up.
Poguelandia was built to double as a social content studio. Our social numbers exploded into the tens of millions when cast members made appearances on and off the stage, posing for mega-groups selfies with everyone in attendance.
2.5k
Poguelandia attendees
1.4B
OBX4 campaign media reach
76M
Potential reach across Influencer posts
6.35M
OBX engagement on social
The Main Event
Every phone in the audience was set to record as a lineup of artists featured on the show’s massively popular soundtrack hit the stage including Jungle, GLoRilla, Remi Wolf, and Chase B.
Featured In
