Pinterest Manifest Station
Premieres
A One Stop Shop for Festival Style Trends
Coachella attendees are already avid Pinterest users, with tens of millions of searches related to ‘Coachella style’ on the platform. For their first ever sponsorship of the festival, we partnered with Pinterest to create Manifest Station - a physicalized version of the platform where guests could manifest their unique festival looks through styling sessions inspired by Pinterest’s top trends.
On Trend, but Ahead of the Curve
Every aspect of the experience was designed with Pinterest’s top trending colors and materials in mind. The eye-catching exterior featured shimmery, on-trend holographic material, and it was Gen Z’s favorite color - purple. Inside, the space was overflowing with custom graphics and animations inspired by widely searched Pinterest trends such as ‘hot metals.’
In Real Life and In-App
Pinterest boards, physically brought to life, showcased the "Chella Looks Of The Moment," spanning from "Lana Del Rey core" to the nostalgic "2014 core." Guests could utilize NFC technology embedded in the boards to effortlessly explore further inspiration related to their preferred trends directly within the Pinterest app using their phones.
Festival Style Dreams Come True
Stylists and makeup artists brought trends and inspiration to life, offering guests private consultations and perfecting their festival looks. Guests then captured their transformed appearances at an ethereal, shareworthy photo moment.
4.5K
guests
40K
social engagements
1.87M
views of experience content
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